Anti Aging Skincare - Does It Work?
Let’s be honest, Anti Aging Skincare will understandably compel
people to spend any amount of money to make themselves look and
feel better and younger.
The Topical Anti Aging Skin Care Industry alone is worth
billions of dollars: in 2006, the U.S cosmetics market was $50.9
billion, while the total European Union cosmetics market was
valued at $84.7 billion for the same year.*
And with sales of Anti Aging skin care products generally
expected to increase by 40 % within the next 5 years, this trend
isn’t going to slow down anytime soon.
So, with the mega multitude of Anti aging skin care products on
the market, all offering you and me the best solutions in
skincare, where on earth do you start to make sure the product
does what it says it claims?
And the claims get ever more fabulous. Not that I have a
problem with that, because I’d readily want my
to be as
line and wrinkle free as possible. But fabulous claims require
fabulous proof, and I’d want to be sure I can believe the claims
Collagen and Elastin Creams to the Rescue!
Let's start with creams.
Those containing for example, Collagen and / or Elastin is a
Anti aging creams
are marketed as being able to do 3 things:
Minimise lines and wrinkles
Improve your skin’s hydration
Improve the Collagen and Elastin content of your skin
All with the sole purpose of making your skin look and feel
In fact, lines, wrinkles, Collagen and Elastin are marketed as
being inextricably linked – you can’t seem to have one without
So, most of the supposedly best Anti Aging skin care creams
(including Anti aging wrinkle cream) are marketed as putting
Collagen and Elastin back into your skin, fulfilling their
promise to you of eternal youth.
But do they?
Good Anti Aging Skincare begins with your Skin
* Global Insight: a study of the European cosmetics Industry, Nov 2007